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Third-Party Cookies Persist: The Impact of Cookieless Future on Advertising
Not every user who “accepts cookies” while surfing the net fully understands the role of these cookies (and what they are). Nevertheless, digital advertisers cannot avoid this knowledge. Modern...
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How Publishers Can Use First Party Data to Their Advantage
As the world edges closer to privacy-focused policies and heavily regulated data collection processes, the importance of first party data advertising has come to the fore. Publishers can realize...
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October Event Lineup: Join Us at NAB Show and AdWeek New York 2024
October is just around the corner. This means it is time for us to share our plans for the upcoming weeks! The Geomotiv team has quite a busy schedule for the first part of October. We will visit two...
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Retail Media Strategy and Other Tactics to Overcome Competition in Retail
eCommerce transitioned from one of the sales channels to becoming integral to consumers’ everyday lives. In 2023, shoppers spent $5.8 trillion on digital purchases worldwide. According to Statista,...
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What Is a Retail Media Network? Complete Guide for Businesses
The advertising industry has a very long history as it has roots in the times when the first commodity exchange and trade appeared. Nevertheless, the industry looks completely different after all...
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Retail Media Challenges and Ways to Overcome Them
The retail industry is one of the most quickly growing ones. With the new technologies, retailers can leverage new ways to reach their target groups and establish relations with potential customers....
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Custom Retail Media Platform Development: Ultimate Checklist for Success
The popularity and the role of retail media platforms in the ad space are continuously growing. The global retail market size hit the mark of $115 billion in 2023. And in 2030, it is expected to be...
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AdTech Landscape in 2024-2025: How Is the Industry Developing?
We are living in the era of digitalization. The world around us is quickly changing. And it doesn’t look like it used to even a few decades ago. We detect rather profound transformations if we start...
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What Is Retail Media Analytics and How You Can Unleash its Full Potential
Retail media has become a red-hot space for advertisers for a good reason. Digital retail platforms attract large audiences of target customers and personalize their shopping experience. They have...
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Top 5 Retail Media Trends Shaping the Industry
Retail media advertising used to be a complementary activity. Retailers thought of it as an online counterpart to in-store promotions. However, what was once an experimental strategy has matured into...
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